HA2 - Task 1

Quantitative Research - Quantitative Research is about asking for the opinions of a large group of people that represent your target audience to get reliable results and build up a clear picture of how the target audience behaves and how they think allowing a product or game to be tailored to better suit the market. Quantitative Research is often conducted via questionnaires using closed questions (which requires respondents to answer from a closed selection of answers) which directs the information received ensuring it is relevant and useful these are known as structured questionnaires while semi-structured questionnaires which contain one or two open ended questions (a question with a large selection of possible answers) can also be used as they allow miscellaneous information to be collected which could yield useful information for example asking people what aspects of action games they like and which games of that genre they enjoy the most will enable consumers to get an idea of what areas to focus on and improve in the development of an action game.

Qualitative Research - Unlike quantitative Qualitative Research, as the name indicates, focuses on the quality of the information gathered rather than the amount it is based around the research of any unstructured data from open-ended questionnaires to literature reviews, audio recordings, pictures and web pages. There is no 'Industry Standard' on Qualitative Research as it focuses on extracting useful data from unformatted sources gaming companies can use excellent use of this form of research as every game is openly reviewed and discussed by everything from gaming magazines to online forums they all provide excellent sources of information perfect for this type of research.


Audience Profiling - An integral part of marketing is defining the right target audience of your product. Audience Profiling Deals with defining the right target audience of a product or service before hand so that it may be pitched to the right people in the most effective and efficient way. There are many factors to consider when trying to define a target audience details like age, gender, education, career and other work experience, financial background, personal interests, personality, sexual orientation, bias opinions, eating habits, religion, health condition, Etc. Many of these details may be more or less important depending on the product or service in question yet all are important when finding out which demographic your target audience fits.